On our Clinic day 22 local businesses on Whitechapel high street received Social Media MOTs from our team of local volunteer digital mentors.
The Social Media MOTs are hour-long sessions that work in depth on one social media platform. In most cases the MOTs optimised existing digital accounts to help businesses improve their digital visibility. In other cases, the MOTs helped businesses launch new social media accounts. All recommendations made by the digital mentor during the Social Media MOT were written up into a report and sent to the business.
In our gallery of photos you will see a lovely photo of our team of brilliant mentors, having a team breakfast before they set off to complete their Social Media MOT appointments. They had to be very organised that day in order to meet their targets and work around the demands of the traders unpredictable and busy working day.
We also partnered with Digital Mums, a social media training company specialising in getting mums job-ready so they can create flexible careers that fit around family life. Three recent Digital Mums graduates volunteered to be digital mentors for #POWWhitechapel, gaining valuable frontline experience of dealing with SMEs and sole traders.
Credit: photography by Roman Koblov