Whitechapel London

POW Whitechapel, London

POW is a visiting digital camp that helps high street businesses increase their digital marketing activity, and it's coming to Whitechapel this April and May.

The digital landscape is moving at lighting speed and it is hard to know what channels are available to you, which are best for your business, how to make the most of them and how to fit it all into your day.

Do you work for a small company or a start-up, and handle all things digital on your own? Has your manager recently assigned a digital marketing role to you? If so then this touring digital camp is just what you need!

For one month only it will be in Whitechapel offering a programme of events on your doorstep at venues and times to suit retail businesses. The events include one-to-one Social Media MOT sessions, activity-led workshops, inspiring talks and networking events to help you build up your little black book of digital contacts.

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Give your business a Social Media MOT 

At the Clinic, our digital mentors will give your business a 60-minute Social Media MOT. We will check how visible your business is online and then suggest some effective ways for your business to be found on search engines and on social media more easily. But we won't just give advice - we will even do it for you.  And if you already have an online presence, we can optimise your accounts to make sure your profiles are as effective as possible.

For your free and personal 60-minute Social Media MOT session, either visit us at the Idea Store Whitechapel (no booking necessary) or book a place in advance and we will come to your shop. 


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We source digital mentors local to your high street. They help us deliver our digital marketing programme including our social media MOTs where they will visit you in your shop to deliver a 60-minute advice session. This means you know where to go for help after the camp.

Tuesday 18 April

60 minutes/session  


Idea Store Whitechapel 

321 Whitechapel Rd,

London E1 1BU

Or at your shop or stall


Ticket price for locals



Find out how to get a professional looking website for practically nothing!

Get our top tips for creating a high-quality website on a budget from web designer and blogger Janna Brom. Find out where you can save money and what you should invest in; what you can do yourself and what you are best to commission out; what you need to know about SEO (Search Engine Optimisation); what you can expect to pay for a website and the questions to ask a web developer to make sure you get the best foundations for growth. During the second half of the evening, we will break up into smaller Q&A focus groups based on WordPress (led by Tabitha Stapely) and non-Wordpress  (led by Janna Brom) options with hands on help about your website.


A creative problem-solver with a passion for design-thinking, Janna Brom has over five years experience in the use and management of CMS Magento, WordPress, Shopify and Squarespace. She has recently enjoyed making gifs and short videos using Adobe's After Effects. She is also proficient in Adobe CC's Photoshop, Illustrator and InDesign. 

Monday 8 May



Idea Store Whitechapel

Lab 6, 3rd Floor

321 Whitechapel Rd,

London E1 1BU


Ticket price for locals



Learn how to use social media and Facebook Ads to get more business

Social media made easy! You will:

  • - learn what types of content are most effective on each platform
  • - see what the best businesses in your sector do on social media
  • - learn what tools will help you save time and keep an eye on your performance
  • - learn how to use Facebook Ads to find customers within a 1-mile radius from your shop


Ioana Dragomir is an experienced social media manager with a passion for engaging digital strategies. She is trained Digital Mum and has an MBA in Business Administrations and a Teacher Training Module Certificate from the University of Bucharest. Ioana focuses on achieving growth and engagement that impacts the bottom line.

Tuesday 9 May



Idea Store Whitechapel

Conference Room

321 Whitechapel Rd,

London E1 1BU


Ticket price for locals



Get four hours of free mentoring from a local digital expert

All businesses who have taken part in #POWWhitechapel, either at the Workshop evening or during the drop-in Clinic, are invited to a very special after-work social with complimentary bubbles and food.The Meetup celebrates the end of the digital camp and is an informal and enjoyable way for local businesses to meet useful digital professionals in your local area. Local businesses will leave with a Digital Mentor pack and can apply for four hours of free mentoring with one of them...first come, first served.

There will be bubbly and canapes to treat all our POW Superheroes (that's you!)

Make local digital connections over drinks and canapes at our end-of-camp networking evening. All participants in the high street camp are invited to this 'meet the mentor' evening. Local businesses are matched up with local digital mentors so they can receive four hours of further mentoring. 

Thursday 25 May



Venue tbc




Ticket price for locals


Whitechapel Digital Partners

Would you like to see your logo here? Become a digital mentor or a Silver or Gold sponsor and you will have your logo here, as well as many other benefits.

Brought to you by

POW Digital Camp is brought you by Social Streets and is funded by London Borough of Tower Hamlets as part of their Thriving High Street programme.

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London Borough of Tower Hamlets logo
Can't make it? Or not local to Whitechapel?
Follow us to get an email about the next POW Digital Camp in a high street near you

POW Digital Camp Whitechapel is free to all local businesses on Whitechapel and immediate surroundings. If your business is outside Whitechapel and you are interested in the next POW Digital Camp near you, please sign up to the newsletter.